In 1946, Tokyo Tsushin Kogyo K.K. (Tokyo Telecommunications Engineering Corporation, The predecessor of Sony Group Corporation)
started as a small company with capital of just 190,000 yen and approximately 20 employees.
Founder Masaru Ibuka said the purpose of setting up the company was to "establish an ideal factory
that stresses a spirit of freedom and open mindedness that will, through technology, contribute to Japanese culture."
Symbolizing Sony's spirit of challenge to "do what has never been done before,"
the company has continued to release countless "Japan's first" and "world's first" products.

Check out the featured product from Sony!

Vlog Camera ZV-1 II (ZV-1M2)

Frame it all

With the vlog camera ZV-1 II, you can shoot everything from group selfies to sprawling cityscapes. The wide-angle 18 mm
lens can capture a wider field of view than the human eye, so you can easily fit everyone or everything in the frame. Whether you're indoors or out, the wide-angle lens turns everyday scenes into dynamic footage.

Versatile framing

The ZV-1 II lets you frame your shots exactly how you want, thanks to its wide-angle zoom lens. 18 mm
is great for selfies, while 50 mm is ideal for portraits and snapshots. What's more, the maximum apertures of F1.8 with the wide-angle and F4 with the telephoto give a smooth background bokeh, adding all the atmosphere you need.

Creative colours

No experience is needed to make an impressive vlog with all the right visuals from the outset. My Image Style
lets you simply tweak brightness and colour while viewing what you plan to shoot - all without having to wade through menus. For shots with more creative colour and mood, Creative Look offers ten presets so simply select one that matches your vision.

Africast Event 2023

  • Africast Event 2023

    Africast 2023 was a significant event where Sony's trusted brand distributor played a crucial role in showcasing their latest and innovative products. As the link between Sony and consumers, we facilitated interactive demonstrations, presentations, and engagements, showcasing the seamless integration of Sony's products into the modern lifestyle. Our presence at the event allowed attendees to firsthand experience of Sony's newest audio-visual equipment and gaming consoles. Our collaboration with Sony as their brand distributor played a vital role in presenting a comprehensive display of Sony's innovations, leaving a lasting impression on attendees and reinforcing Sony's position as a leader in entertainment and technology.



    The Hitlab Event 2023 was a showcase of innovation in music and technology. They showcased the latest digital imaging and photography advancements, enhancing the visual storytelling experience for music creators and enthusiasts. Sony Alpha cameras and accessories were unveiled, offering attendees a firsthand experience of their exceptional imaging capabilities. Interactive displays and demonstrations further emphasized the seamless integration of Sony Alpha technology with music production. The collaboration with Sony Alpha at the Hitlab Event 2023 showcased Sony's commitment to providing innovative tools for photographers and content creators, making the event a standout experience.

Introduction of Sony Cineline Workshop

  • Introduction of Sony Cineline Workshop

    Sony's Cineline series, designed to revolutionize visual storytelling, was showcased in a recent workshop. The innovative cameras, lenses, and accessories offer unparalleled features that cater to the diverse needs of filmmakers and content creators. Their advanced imaging technology and seamless integration of creative tools enable storytellers to unleash their artistic vision with unprecedented clarity and precision. Whether seasoned professionals or aspiring filmmakers, the workshop showcased how the Cineline cameras opens up a world of possibilities, setting a new standard for cinematic innovation.

Sony Photo Talk Workshop

  • Sony Photo Talk Workshop

    Sony's Photo Talk Workshop is its first talkshop, combining business-oriented subjects with practical photography experiences. The panel of industry professionals will discuss market trends, branding, and entrepreneurship. The workshop also includes immersive photographic sessions, Q&A sessions, and practical lessons to provide a comprehensive learning experience.
  • Full Video: https://www.instagram.com/p/C0h960nN0rl/?hl=en