Wireless Micro Launch

RODE Wireless Micro Launch Rocks Manila:
A Stellar Event with Top KOLs and Industry Leaders

Manila, Philippines — The highly anticipated launch of the RODE Wireless Micro took center stage on November 29, 2024, at a vibrant event organized by Kontakt International Pte Ltd, the distributor of RODE products across Southeast Asia. Held at an exclusive venue in the bustling city, the launch brought together industry leaders, renowned Key Opinion Leaders (KOLs), and excited enthusiasts to witness the unveiling of RODE’s latest innovation in audio technology.

The director of Kontakt International Pte Ltd. was present at the event. Also in attendance were representatives from RODE’s master dealers in the Philippines, including JG Superstore and Henry’s Camera, whose support continues to strengthen RODE’s presence in the local market.

The star-studded lineup of KOLs added a touch of glamour and expertise to the event. Among the guests were singer-songwriter and television personality Jed Madela, sound designer and tech enthusiast Bea Chu, teen star and actress Mayton Eugenio, The Random Girl—a singer and streamer, and the ever-vivacious Zendee, a host and performer known for her vibrant personality.

Adding an educational dimension to the festivities, guest speaker Coach Abby Maravilla, a celebrated edutech creator, took the stage to deliver a relatable and engaging talk. Known for her practical tutorials and pop culture reviews, Coach Abby charmed the audience with her blend of nerdy humor and actionable insights, making the advanced features of the RODE Wireless Micro accessible and exciting for creators across various disciplines.

At the workshop on content creation, Coach Abby captivated her audience by sharing relatable stories from her own journey as a creator. She highlighted how her early challenges in producing quality content inspired her to level up her game—and how the Rode Wireless Microphone became her go-to tool for making it happen. Abby emphasized four transformative steps for elevating audio and video production, urging creators to ‘Watch More to Hear More.’ She started by addressing the common challenge of background noise, recalling her days of recording content in a noisy kitchen. “Once I started using the Rode Wireless Microphone, all that noise faded away,” she said, explaining how the microphone helps creators focus on what truly matters: their message. 

Abby then talked about the importance of embracing imperfect moments, encouraging creators to not stress over conditions that aren’t ideal. “Content creation is about connecting with your audience, and sometimes, the authenticity of the moment is what draws them in” . She also stressed how crucial it is to retain the audience’s attention. “When your audience feels like they can hear you clearly, they’re more likely to stick around—and come back for more,” she said, explaining how the microphone’s consistent, high-quality sound helps creators keep viewers engaged.

She also said that Rode Wireless Micro – it’s an absolute game-changer for content creators. This ultra-compact wireless microphone comes with two clip-on transmitters, each featuring in-built microphones. That means you can start recording within seconds, no fuss. The receiver plugs directly into your smartphone via USB-C or Lightning, giving you a hassle-free, wireless experience that’s perfect for vlogging, streaming, or interviews.

One of her favorite features is its Intelligent GainAssist technology. It automatically adjusts the audio levels, ensuring your sound is always crisp and clear, no matter where you are. Whether you’re indoors or outdoors, you’ll get the best quality audio without any interference.

She also added that if you’re worried about battery life, don’t be. With up to 18 hours of battery life using the included charging case, this mic is perfect for even the busiest creators. Its lightweight, ultra-compact design makes it discreet when clipped onto your subject – it’s so small, it practically fits in your pocket! Plus, the integrated windshields and additional furry windshields make sure that wind noise doesn’t get in the way of your recording, whether you’re filming outdoors or in a studio.

The Wireless Micro also works seamlessly with the RØDE Capture video recording app, which makes editing and recording your content even easier. And it comes in two sleek colors – black and white – so you can choose the one that fits your style.

Here’s what you get in the box:

  • 1 x Receiver (RX)
  • 2 x Transmitters (TX)
  • 1 x Charge Case
  • 2 x Furry Windshields
  • 1 x SC22 USB-C to USB-C Cable
  • 2 x Magnetic Attachments

 In her final piece of advice, Abby encouraged creators to experiment with the Rode Wireless Micro, highlighting its lightweight design and versatility. “It’s not just about having the right tools. It’s about using them to tell your story in a way that resonates,” she said. Abby’s candid and encouraging approach left the audience feeling inspired and equipped to take their content to the next level, reminding them that with tools like the Rode Wireless Micro, every creator has the power to be heard.

The event concluded with an interactive session, during which attendees, including distributors, KOLs, and guests, had the opportunity to experience the new RODE Wireless Micro, the RØDECaster Video, and other RODE products on display. The event reached its climax with an electrifying raffle draw, during which lucky attendees took home the coveted RODE Wireless Micro, leaving the crowd thrilled and inspired.

The launch event proved to be a resounding success, blending knowledge, entertainment, and networking. It reinforced RODE’s position as a trusted leader in the audio industry, paving the way for its latest innovations to empower Filipino creators and content enthusiasts.

RODE Wireless Micro Launch Gallery